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Inside Higher Education reports on Colgate’s social media efforts

By Contributing Writer on August 20, 2013
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The football team at Andy Kerr Stadium

The football team at Andy Kerr Stadium

An Inside Higher Education article titled “Tweet Smart, Tweet Often” talks about the social media strategy for athletes at Colgate University.

“People who use social media should have a goal,” said Colgate’s Manager of Media Communications Matt Hames. “…Use Twitter, use social media in a positive way. Understand that you have a goal. Think of it that you’re marketing yourself, and your goal is to get noticed by recruiters.”

While the article talks about athletes and social media, the rule for all students should be the same: instead of fearing it, have a goal of adding value to your four years at Colgate. Use Twitter to become a subject expert. Use LinkedIn to advance your ideas, and LinkedIn’s new University Page as a way to connect with alumni and professionals in your chosen field.

“It’s your brand, and you control it,” said Hames.

What do you think about your brand and social media? Do you have goals? How can it advance your career objectives?

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