English<\/a> degree, Brokaw joined CNET.com. The tech-focused website, originally called the Computer Network, debuted just two years earlier. \u201cIt was the early stages of what was going on in the internet,\u201d he says. \u201cWe were essentially writing the first playbook around the internet as a marketing platform for clients and agencies who didn\u2019t understand that dynamic.\u201d <\/p>\n\n\n\n Over his decade with the company, Brokaw contributed to CNET.com\u2019s evolution from an interactive tech news and reviews portal into a marketplace where readers could seamlessly glide from product reviews to price comparisons linked to retailer websites and navigate content by product type or brand. \u201cThat transactional flow was unheard of at that time,\u201d he says. <\/p>\n\n\n\n
His first foray into the music industry came in 2007, when he joined Warner Music Group to explore how to create and monetize direct connections between artists and their fan base. \u201cMy timing couldn\u2019t have been worse,\u201d he laments. \u201cWithin a couple of months, Tower Records and Virgin Records went kaput, which wreaked havoc on the music industry.\u201d <\/p>\n\n\n\n
By the time he rejoined the music industry four years later \u2014 after a tenure at Silicon Valley instant messaging firm Meebo \u2014 those connections were at last being forged. He signed on as chief revenue officer for Slacker, one of the streaming services competing for primacy in an increasingly crowded field. \u201cThe accessibility of music was seeing this massive expansion and diversification,\u201d Brokaw says. \u201cIt really opened my aperture to the wide variety of artists and musicians out there.\u201d <\/p>\n\n\n\n
Since joining iHeartMedia in 2015, Brokaw has witnessed both the boom of podcasts and the enduring appeal of broadcast radio \u2014 especially during the pandemic. \u201cWe\u2019ve seen a growth across all platforms due to COVID-19 because people want to connect to the world,\u201d he says. \u201cIn terms of radio, it\u2019s all about companionship. A lot of listeners are reliant on their local DJs and radio personalities, especially during these challenging times. We\u2019ve added an hour of programming across 65 morning shows because people are tuning in for relief.\u201d <\/p>\n\n\n\n
Many of those listeners also tuned in to the star-studded iHeart Living Room Concert for America on Fox that aired on April 6 and raised nearly $15 million for coronavirus relief. \u201cBecause we have this symbiotic relationship with the artist community, we could pull that off,\u201d Brokaw says. \u201cWe reach 275 million Americans a month. That\u2019s a big megaphone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
As president of digital revenue strategy for iHeartMedia, Carter Brokaw \u201994 connects advertisers with listeners across his company\u2019s vast audio landscape.<\/p>\n","protected":false},"author":1210,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[323],"coauthors":[424],"class_list":["post-4865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alumni-updates","tag-media"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/palXSH-1gt","amp_enabled":true,"jetpack_featured_media_url":"https:\/\/news.colgate.edu\/magazine\/wp-content\/uploads\/sites\/6\/2020\/07\/IMG_2339.jpg","_links":{"self":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/4865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/users\/1210"}],"replies":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/comments?post=4865"}],"version-history":[{"count":7,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/4865\/revisions"}],"predecessor-version":[{"id":5011,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/4865\/revisions\/5011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media\/4866"}],"wp:attachment":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media?parent=4865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/categories?post=4865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/tags?post=4865"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/coauthors?post=4865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}