{"id":3074,"date":"2019-11-01T08:18:35","date_gmt":"2019-11-01T12:18:35","guid":{"rendered":"http:\/\/news.colgate.edu\/magazine\/?p=3074"},"modified":"2019-10-30T09:58:49","modified_gmt":"2019-10-30T13:58:49","slug":"lyft-by-design","status":"publish","type":"post","link":"https:\/\/news.colgate.edu\/magazine\/2019\/11\/01\/lyft-by-design\/","title":{"rendered":"Lyft, By Design"},"content":{"rendered":"\n

After a long day of work, Katie Dill \u201903 reaches over to the Kindle on her nightstand to read a few pages of Leadership: In Turbulent Times<\/em>, a thorough look into how four presidents\u2019 character traits made them effective commanders-in-chief. It\u2019s advice Dill will take with her when she wakes up and heads to the Lyft office to perform her role of vice president of design. The position is a few rungs up the ladder from her previous post as Airbnb\u2019s director of experience design, which she left in October 2017.<\/p>\n\n\n\n

\u201cI started out as a designer drawing in pixels, creating products. Now, my focus is on the people behind the work,\u201d she says. \u201cObviously people are a lot more complicated.\u201d<\/p>\n\n\n\n

What drives her:<\/p>\n\n\n\n

Dill leads the design team at Lyft<\/strong>, which encompasses everything the ride-sharing company\u2019s users touch \u2014 from using the app to get a ride home from a concert to the actual ride experience to your brownstone.  \u201cThe design team of about 130 folks is responsible for how the service works: what it looks like, the placement of buttons you push in the app, and what the bikes are like to ride.\u201d<\/p>\n\n\n\n

Colgate\u2019s liberal arts education<\/strong>, and her experience at the Art Center College of Design and business school INSEAD, taught Dill to think big picture in her career. \u201cDesign is not about what something looks like \u2026 and it doesn\u2019t have to just be a physical object. You can design the way things work, how things interact, and you can design organizations. You can design strategies.\u201d<\/p>\n\n\n\n

At Lyft, Dill helps design experiences<\/strong>. One of the newest: self-driving cars. \u201cOur autonomous cars team is helping define the future of these vehicles, including how to build them and how to make the experience of using them more human. Autonomous vehicles can provide a safer experience because there\u2019s a lot of places where humans don\u2019t do the best job; distracted driving is at an all-time high.\u201d<\/p>\n\n\n\n

She also<\/strong> helps design the team<\/strong> that makes Lyft a ride-sharing leader. \u201cI spend a good portion of my time recruiting and interviewing and trying to find the right people for our organization. We are rapidly growing; we grew from 45 to 130 over the last year and a half.\u201d<\/p>\n\n\n\n

The most rewarding part of her job<\/strong> brings her back to her design roots. \u201cWe are designing bikes and scooters right now, and it\u2019s just so fun. There\u2019s nothing as good as riding down the road on something you\u2019ve designed.\u201d<\/p>\n\n\n\n

A Colgate mentor<\/strong> helped forge the history major\u2019s path. \u201cWhen I started to feel a passion for creation, Marjorie Bradley Kellogg<\/a> [associate professor of theater and scene designer emerita] supported and coached me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As vice president of design at Lyft, Katie Dill ’03 leads the team that shapes the experience of using the ride-sharing app.<\/p>\n","protected":false},"author":1222,"featured_media":3083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,2],"tags":[114],"coauthors":[168],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alumni-spotlights","category-alumni-updates","tag-tech"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/palXSH-NA","amp_enabled":true,"jetpack_featured_media_url":"https:\/\/news.colgate.edu\/magazine\/wp-content\/uploads\/sites\/6\/2019\/10\/Katie_Dill_pink.jpg","_links":{"self":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/users\/1222"}],"replies":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":4,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"predecessor-version":[{"id":3168,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/3074\/revisions\/3168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media\/3083"}],"wp:attachment":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/tags?post=3074"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/coauthors?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}