{"id":2937,"date":"2019-11-01T08:00:56","date_gmt":"2019-11-01T12:00:56","guid":{"rendered":"http:\/\/news.colgate.edu\/magazine\/?p=2937"},"modified":"2019-10-28T10:18:22","modified_gmt":"2019-10-28T14:18:22","slug":"laura-mcdonald-is-making-your-90s-dreams-come-true","status":"publish","type":"post","link":"https:\/\/news.colgate.edu\/magazine\/2019\/11\/01\/laura-mcdonald-is-making-your-90s-dreams-come-true\/","title":{"rendered":"Laura McDonald Is Making Your \u201990s Dreams Come True"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">She likes to refer to herself as an ad for <em>Saved By the Bell<\/em>. It shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commonly clad in frayed denim shorts, Doc Martens, and one of her many vintage sweatshirts, Laura McDonald \u201910 radiates the \u201990s aesthetic that\u2019s so popular today. And with a collection of 700 curated pieces in her online boutique, Rad Max Vintage, she\u2019s bringing a little piece of the decade to the future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere\u2019s a certain joy to the 1990s,\u201d McDonald says. \u201cIt was a little simpler, a little bit smoother before social media and the internet.\u201d With Rad Max, she aims to bring that feeling to those who grew up in the era.<\/p>\n\n\n\n<div class=\"gb_sidebar\"><strong>A sampling of teams on Rad Max Vintage:<\/strong><ul class=\"wp-block-list\"><li>New Orleans Saints<\/li><li>Boston Red Sox<\/li><li>Chicago Bulls<\/li><li>Pittsburgh Penguins<\/li><li>Notre Dame Fighting Irish<\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An avid sports fan, most of McDonald\u2019s stock is composed of memorabilia; she has threads for teams ranging from her beloved New York Giants to the now-defunct Hartford Whalers. Dazzling blue, cropped bomber jackets; oversized crewnecks; and a few fuchsia ski suits make up a fraction of pieces in her collection. Started in December 2018, selling at bars and markets around Los Angeles, her business is booming less than a year since its inception.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s apparel with teams like the extinct Whalers, or franchises that have changed color schemes or logos, that people order the most. For die-hard supporters of teams like the New England Patriots, which switched its minuteman logo in 1992, sporting the old image shows they\u2019re not just fairweather fans.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pulling on those nostalgic strings, McDonald says she hunts for pieces that remind people of their childhoods: sweatshirts that are worn and soft, oversized T-shirts, and cozy hoodies. \u201cI want them to feel like they\u2019ve reached into the back of their dad\u2019s closet and pulled out something he hasn\u2019t worn since they were in second grade,\u201d she says.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s part of the whole branding of it. I love bright colors, high ponytails, choker necklaces, crop tops \u2014 all of it,\u201d says McDonald, who drives her turquoise Jeep Wrangler, dubbed \u201cKelly Kapowski,\u201d when looking for merchandise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But besides her love of fashion, McDonald enjoys selling these vintage pieces because they provide connections for strangers. \u201cLA is a city of transplants,\u201d she says. The camaraderie that accompanies being a team\u2019s fan brings otherwise strangers together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking fresh doesn\u2019t hurt, either.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura McDonald &#8217;10 runs Rad Max Vintage, a clothing brand inspired by the carefree feelings and vintage aesthetics of her childhood.<\/p>\n","protected":false},"author":1222,"featured_media":2938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[487,53],"coauthors":[168],"class_list":["post-2937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-endeavor","tag-clothing","tag-entrepreneurship"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/palXSH-Ln","amp_enabled":true,"jetpack_featured_media_url":"https:\/\/news.colgate.edu\/magazine\/wp-content\/uploads\/sites\/6\/2019\/10\/DSC07342.jpg","_links":{"self":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/2937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/users\/1222"}],"replies":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/comments?post=2937"}],"version-history":[{"count":3,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/2937\/revisions"}],"predecessor-version":[{"id":3139,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/posts\/2937\/revisions\/3139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media\/2938"}],"wp:attachment":[{"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/media?parent=2937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/categories?post=2937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/tags?post=2937"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/news.colgate.edu\/magazine\/wp-json\/wp\/v2\/coauthors?post=2937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}