Colgate students have fanned out across the globe to apply their liberal arts know-how in a variety of real-world settings. They are writing back to campus to keep our community posted on their progress. This article was written by Benjamin Geisler ’18, an art and art history major from Groton, N.Y., interning at the NBC News network.
This summer, I am working at NBCUniversal in New York City as a creative marketing intern for the NBC News Group. (Even though technically I am an intern for NBC News network, I often work on projects for MSNBC as well.)
As a creative marketing intern, I get to work under the creative directors, producers, and editors in the NBC News and MSNBC marketing departments to help produce promotional spots for television. These are the videos – aired on NBC News and MSNBC – used to advertise upcoming programs, network specials, and more.
The two programs I primarily work with are the TODAY show and Nightly News with Lester Holt. It is my job to pull specific archival footage at the request of the marketing producers for upcoming spots. I also log the programs and create written transcripts that can be used to recall specific segments or moments of the show, and their respective time codes, when looking for future promotional material.
One of the best parts of my job is getting to see the finished spot on television once it has been delivered. Working under so many different producers and editors for various programs means it can be hard to keep track of every project, but it is really rewarding to see an NBC News or MSNBC spot on television knowing I helped produce it.
It is an incredibly exciting time to work at NBCUniversal, especially with the News Group, this summer. Between the upcoming Olympic Games in Rio (to which NBCUniversal has exclusive rights), MSNBC’s twentieth anniversary, the political conventions, and the presidential election, there is a lot of material to cover, market, and produce.
Even working in 30 Rockefeller Plaza, surrounded by some of the most talented professionals in media and entertainment, has been a great opportunity. Just this Monday, I had the chance to hear Colgate graduate and president and CEO of NBCUniversal Steve Burke ’80 speak and give professional advice.
My work as a creative marketing intern at NBCUniversal has provided me with a great insight into the creative production processes behind television marketing. This is only my first summer at NBCUniversal, but I would love to return sometime in the future, possibly as a page.