Primary analysis: nonverbal communication in the 2016 presidential race

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With candidates knitting their brows, pouting, barking at hecklers, making sweeping hand gestures, and wearing high-heeled boots, the 2016 primary season is a true wild west show.

“I’ve never seen an election quite like this one, where stage presence has meant so much,” said Colgate University Professor of Psychology Carrie Keating. “So what are the elements that draw us to certain leaders?”

Keating, an expert on nonverbal communication in politics, answers this question and many others in a new series of videos, analyzing the appearance and behavior of America’s 2016 presidential frontrunners.